- \n
- What Is Marketing Collaboration Software?<\/a><\/li>\n
- What Should You Look for in Marketing Collaboration Tools?<\/a><\/li>\n
- The 10 Best Marketing Collaboration Software to Use in 2024\u00a0<\/a>\n
- \n
- 1. ClickUp<\/a><\/li>\n
- 2. CoSchedule\u00a0<\/a><\/li>\n
- 3. Sharelov<\/a><\/li>\n
- 4. Figma<\/a><\/li>\n
- 5. Semrush<\/a><\/li>\n
- 6. Acoustic<\/a><\/li>\n
- 7. Canva<\/a><\/li>\n
- 8. Funnel<\/a><\/li>\n
- 9. Hubspot<\/a><\/li>\n
- 10. Buffer<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
What Is Marketing Collaboration Software?<\/h2>\n
Marketing collaboration software is a system that facilitates communication and coordination of work among marketing agencies<\/a> and teams.\u00a0<\/p>\n
With a proper marketing collaboration tool, the intricate operation that is marketing seems more manageable. The software connects different departments, such as SEO and creative, allowing them to come together and create a cohesive brand narrative that drives engagement<\/strong>. ?<\/p>\n
From organizing time and resources to gathering feedback from coworkers, marketing collaboration software is an indispensable tool for running successful marketing campaigns.<\/p>\n
What Should You Look for in Marketing Collaboration Tools?<\/h2>\n
Besides the apparent communication features, keep the following functionalities in mind when choosing your next marketing collaboration software:<\/p>\n
- \n
- Project management<\/strong>: A marketing collaboration tool should allow you to create and maintain an effective workflow with tasks, scheduling, and progress tracking<\/li>\n
- Ease of use<\/strong>: The software should serve the user and not the other way around. Your chosen collaboration tool should feel intuitive and require minimal training<\/li>\n
- Automation<\/strong>: The more repetitive tasks the software can automate, the more time and effort you\u2019ll have for ideation and quality control<\/li>\n
- Content editing<\/strong>: If the software allows for content creation and editing, it should also feature proofing and version control to make the process smoother<\/li>\n
- Integration<\/strong>: Marketing efforts are rarely contained in a single platform. That\u2019s why your chosen software should integrate with other software, such as those for video conferencing, email marketing, and customer relationship management (CRM)<\/li>\n
- Scalability<\/strong>: If all goes well, the number of your customers and team members should grow. The marketing collaboration software should be able to accommodate that with minimal lagging<\/li>\n<\/ul>\n
The 10 Best Marketing Collaboration Software to Use in 2024\u00a0<\/h2>\n
To help you discover the ideal option for your team, we\u2019ve hand-picked 10 of our favorite <\/strong>collaboration software for marketing<\/strong>, presenting their pros, cons, pricing, and ratings.\u00a0<\/p>\n
Note that these tools weren\u2019t designed primarily for collaboration, but they host numerous features that facilitate team communication and efficiency throughout the whole campaign.\u00a0\u00a0<\/p>\n
1. ClickUp<\/a><\/h3>\n
\n![\"ClickUp\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/ClickUp-1400x1055.png\")
ClickUp is equipped with all you need for smooth collaboration with your marketing team<\/figcaption><\/figure>\n<\/div>\n As an all-in-one <\/strong>project management<\/strong><\/a> hub<\/strong>, ClickUp has more features than we can list in one sitting. That\u2019s why we\u2019ve singled out five of the most valuable functionalities for marketing teams<\/a>:<\/p>\n
- \n
- ClickUp Whiteboards<\/strong><\/a>: Use text, shapes, and doodles to brainstorm new campaign ideas with your team in real time and create a practical marketing roadmap<\/a><\/li>\n
- ClickUp Workload view<\/strong><\/a>: Assess each team member\u2019s capacity so you can allocate resources realistically. Keep track of project timelines<\/a> with Timeline and Gantt views<\/li>\n
- ClickUp Chat view<\/strong><\/a>: Spark a conversation around campaign specifics with any individual or group<\/li>\n
- ClickUp Docs<\/strong><\/a>: Create good-looking documentation, reports, or marketing content, connecting them to tasks and managing teammates\u2019 access<\/li>\n
- Proofing and feedback<\/strong><\/a>: Attach PDFs, images, or videos to tasks and invite your team to evaluate the content with annotations and comments<\/li>\n<\/ol>\n
ClickUp already has features to cover most marketing processes, but you can integrate it with over 1,000 other apps to streamline your operations further.<\/p>\n
Not sure how to begin leveraging ClickUp\u2019s many strengths? Check out this pre-built ClickUp Marketing Team Operations Template<\/a> for a quick start. ?<\/p>\n
ClickUp best features<\/h4>\n
- \n
- Organize work with tasks, subtasks, and checklists<\/li>\n
- Ideate collectively with ClickUp Whiteboards<\/li>\n
- Manage resources<\/a> and time with ClickUp Workload, Timeline, and Gantt views<\/li>\n
- Generate, edit, and review content with ClickUp Docs and proofing<\/li>\n
- Ready-made and custom automations<\/li>\n
- Communicate in task comments and Chat view<\/li>\n
- Integration with 1,000+ tools<\/li>\n
- Goals, Milestones, and progress tracking<\/li>\n
- ClickUp AI writing assistant<\/a><\/li>\n<\/ul>\n
ClickUp limitations\u00a0<\/h4>\n
- \n
- The sheer number of functionalities takes some getting used to<\/li>\n
- Occasional slow loading times<\/li>\n<\/ul>\n
ClickUp pricing\u00a0<\/h4>\n
- \n
- Free Forever<\/strong><\/li>\n
- Unlimited<\/strong>: $7\/month\/user<\/li>\n
- Business<\/strong>: $12\/month\/user<\/li>\n
- Enterprise<\/strong>: Contact for pricing\u00a0<\/li>\n
- ClickUp AI<\/strong><\/a> is available on all paid plans for $5 per Workspace\u00a0<\/li>\n<\/ul>\n
*All listed prices refer to the annual billing model<\/p>\n
ClickUp ratings and reviews<\/h4>\n
- \n
- G2<\/strong>: 4.7\/5 (9,000+ reviews)\u00a0<\/li>\n
- Capterra<\/strong>: 4.7\/5 (3,000+ reviews)<\/li>\n<\/ul>\n
2. CoSchedule\u00a0<\/h3>\n
\n![\"CoSchedule\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/CoSchedule-1400x916.png\")
Via: CoSchedule<\/a><\/figcaption><\/figure>\n<\/div>\n CoSchedule offers an array of different tools designed with marketers in mind. Its Marketing Suite<\/strong> family of products consists of:<\/p>\n
- \n
- Calendar Organizer<\/li>\n
- Content Organizer<\/li>\n
- Work Organizer<\/li>\n
- Asset Organizer<\/li>\n<\/ol>\n
The Work Organizer<\/strong> is the behind-the-scenes hub for all things collaboration. Some of its noteworthy features include live employee to-do lists, a calendar for daily, weekly, and monthly progress tracking against deadlines, and templates for recurring tasks and marketing projects.<\/p>\n
You can define task rules and triggers for automatic shifting between stages. For example, you can make legal and compliance approvals a requirement, ensuring your projects meet all the industry standards. \u2705<\/p>\n
CoSchedule best features<\/h4>\n
- \n
- Real time view of employee task lists<\/li>\n
- Work management calendar with progress tracking<\/li>\n
- Recurring task templates with due date estimates<\/li>\n
- Task rules and intelligent triggers for automation<\/li>\n
- Dedicated tools for social media and content marketing<\/a><\/li>\n
- Custom reports to share with stakeholders<\/li>\n
- Multiple views, including Kanban and Calendar<\/li>\n<\/ul>\n
CoSchedule limitations\u00a0<\/h4>\n
- \n
- Complaints about the appearance and layout of the UI<\/li>\n
- Some users found it to be expensive in the long run<\/li>\n<\/ul>\n
CoSchedule pricing\u00a0<\/h4>\n
- \n
- Calendar<\/strong>: Free<\/li>\n
- Social Calendar<\/strong>: $19\/month (yearly billing)<\/li>\n
- Content Calendar<\/strong>: Pricing available upon request<\/li>\n
- Marketing Suite<\/strong>: Pricing available upon request<\/li>\n<\/ul>\n
CoSchedule ratings and reviews\u00a0<\/h4>\n
- \n
- G2<\/strong>: 4.4\/5 (200+ reviews)\u00a0<\/li>\n
- Capterra<\/strong>: 4.4\/5 (100+ reviews)<\/li>\n<\/ul>\n
3. Sharelov<\/h3>\n
\n![\"Sharelov\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Sharelov.png\")
Via: Sharelov<\/a><\/figcaption><\/figure>\n<\/div>\n With Sharelov, you and your marketing team can let your creative juices flow while the software takes care of the rest. Available on any device, Sharelov keeps all your data organized and in a cloud so anyone can fetch it with ease. \u2601\ufe0f<\/p>\n
Create To Dos for each team member<\/strong> and monitor progress and changes on each creative across departments. Once you\u2019re ready, share the assets with the client while controlling their access so your internal work can stay under wraps. To define publishing dates for creatives, you only need to drop them onto the shared calendar, and you\u2019re all set.\u00a0<\/p>\n
Sharelov best features<\/h4>\n
- \n
- Cloud-based and accessible on all devices<\/li>\n
- Logged feedback and updates on each creative asset<\/li>\n
- Feedback automatically turns into action items<\/li>\n
- Publish campaigns on social media<\/a><\/li>\n
- Easy sharing with clients<\/li>\n
- Drag-and-drop assets onto the shared content calendar<\/a><\/li>\n<\/ul>\n
Sharelov limitations\u00a0<\/h4>\n
- \n
- No free version<\/li>\n
- No messaging feature\u00a0<\/li>\n<\/ul>\n
Sharelov pricing\u00a0<\/h4>\n
- \n
- Unlimited use<\/strong> for $15\/month\/user<\/li>\n<\/ul>\n
Sharelov ratings and reviews\u00a0<\/h4>\n
- \n
- G2<\/strong>: No reviews<\/li>\n
- Capterra<\/strong>: 5\/5 (3 reviews)<\/li>\n<\/ul>\n
4. Figma<\/h3>\n
\n![\"Figma\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Figma.png\")
Via: Figma<\/a><\/figcaption><\/figure>\n<\/div>\n Although not primarily a marketing tool, Figma has much to offer to marketing teams. It enables you to ideate, develop, and fine-tune stunning visual assets<\/strong> for your campaigns. ?\ufe0f<\/p>\n
Keep the assets organized in the Project Pages and work on them together in real time. Whether you\u2019re an observer or a designer, you can see the design come to life as participants chime in with their feedback. You can mark specific elements and add comments, then label them as complete to finalize the decision.\u00a0<\/p>\n
Not happy with the end result? You can always revert to one of the previously saved iterations. \u25c0\ufe0f<\/p>\n
Figma best features<\/h4>\n
- \n
- Brainstorming with the FigJam whiteboard<\/li>\n
- Project and Team Organization Pages<\/li>\n
- Real-time collaborative editing of visual marketing assets<\/li>\n
- Marking of specific components<\/li>\n
- Comments and mentions<\/li>\n
- Version history<\/li>\n<\/ul>\n
Figma limitations\u00a0<\/h4>\n
- \n
- Primarily a design tool, so it lacks scheduling and marketing-specific features<\/li>\n
- Occasional lagging compared to other marketing collaboration software<\/li>\n<\/ul>\n
Figma pricing\u00a0<\/h4>\n
- \n
- Starter<\/strong>: Free Forever<\/li>\n
- Professional<\/strong>: $12\/editor\/month<\/li>\n
- Organization<\/strong>: $45\/editor\/month<\/li>\n
- Enterprise<\/strong>: $75\/editor\/month<\/li>\n<\/ul>\n
*All listed prices refer to the annual billing model<\/p>\n
Figma ratings and reviews<\/h4>\n
- \n
- G2<\/strong>: 4.7\/5 (900+ reviews)\u00a0<\/li>\n
- Capterra<\/strong>: 4.8\/5 (600+ reviews)<\/li>\n<\/ul>\n
5. Semrush<\/h3>\n
\n![\"Semrush\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Semrush.png\")
Via: Semrush<\/a><\/figcaption><\/figure>\n<\/div>\n Semrush is a high-profile celebrity in the world of digital marketing<\/a>. It offers a wide range of marketing tools for startups<\/a> and enterprises alike, such as keyword research and backlink crawling.<\/p>\n
When it comes to collaboration, SEMRush makes it easy by collecting all data and tools under one roof and allowing you to micromanage who can access what. You can share projects and research results with teammates<\/strong>, making collective decisions throughout each step of the campaign.<\/p>\n
Semrush also streamlines client management. Within client cards, you can create and share individual tasks. Attribute them with priorities, types, and time estimates, and include the link to the Semrush tools that can get the job done. ?<\/p>\n
Semrush best features<\/h4>\n
- \n
- All marketing data and tools you need under one roof<\/li>\n
- Workload distribution and access controls<\/li>\n
- Project sharing and metrics overview in the Project dashboard<\/li>\n
- Client management<\/a> with client cards<\/li>\n
- Cohesive branded or white-label reporting<\/a> across the team with templates<\/li>\n<\/ul>\n
Semrush limitations\u00a0<\/h4>\n
- \n
- Small businesses and those with a limited budget may have a hard time with the pricing<\/li>\n
- Steep learning curve<\/li>\n<\/ul>\n
Semrush pricing\u00a0<\/h4>\n
- \n
- Pro<\/strong>: $108.33\/month<\/li>\n
- Guru<\/strong>: $208.33\/month<\/li>\n
- Business<\/strong>: $416.66\/month<\/li>\n<\/ul>\n
*All listed prices refer to the annual billing model<\/p>\n
Semrush ratings and reviews\u00a0<\/h4>\n
- \n
- G2<\/strong>: 4.5\/5 (1,000+ reviews)\u00a0<\/li>\n
- Capterra<\/strong>: 4.7\/5 (2,000+ reviews)<\/li>\n<\/ul>\n
6. Acoustic<\/h3>\n
\n![\"Acoustic\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Acoustic.jpg\")
Via: Acoustic<\/a><\/figcaption><\/figure>\n<\/div>\n Acoustic is a scalable omnichannel marketing automation software<\/a> that lets you design, publish, and manage campaigns<\/a> effortlessly. Acoustic helps clients develop a deep understanding of their customers\u2019 needs and habits with intent-based analytics<\/strong>, giving their campaigns the best chance to succeed.<\/p>\n
You can organize your assets in public, private, and read-only libraries and even enable the Shutterstock archive within Acoustic. Content creators can upload drafts for reviews and approvals, while editors can put in their two cents in the comments. ?<\/p>\n
Acoustic best features<\/h4>\n
- Capterra<\/strong>: 4.7\/5 (2,000+ reviews)<\/li>\n<\/ul>\n
- Guru<\/strong>: $208.33\/month<\/li>\n
- Pro<\/strong>: $108.33\/month<\/li>\n
- Cohesive branded or white-label reporting<\/a> across the team with templates<\/li>\n<\/ul>\n
- Capterra<\/strong>: 4.8\/5 (600+ reviews)<\/li>\n<\/ul>\n
- Professional<\/strong>: $12\/editor\/month<\/li>\n
- Starter<\/strong>: Free Forever<\/li>\n
- Capterra<\/strong>: 5\/5 (3 reviews)<\/li>\n<\/ul>\n
- G2<\/strong>: No reviews<\/li>\n
- Unlimited use<\/strong> for $15\/month\/user<\/li>\n<\/ul>\n
- Capterra<\/strong>: 4.4\/5 (100+ reviews)<\/li>\n<\/ul>\n
- Social Calendar<\/strong>: $19\/month (yearly billing)<\/li>\n
- Calendar<\/strong>: Free<\/li>\n
- Capterra<\/strong>: 4.7\/5 (3,000+ reviews)<\/li>\n<\/ul>\n
- Unlimited<\/strong>: $7\/month\/user<\/li>\n
- Free Forever<\/strong><\/li>\n
- ClickUp Workload view<\/strong><\/a>: Assess each team member\u2019s capacity so you can allocate resources realistically. Keep track of project timelines<\/a> with Timeline and Gantt views<\/li>\n
- Ease of use<\/strong>: The software should serve the user and not the other way around. Your chosen collaboration tool should feel intuitive and require minimal training<\/li>\n
- 2. CoSchedule\u00a0<\/a><\/li>\n
- What Should You Look for in Marketing Collaboration Tools?<\/a><\/li>\n