![\"V2V](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/03\/V2V-Operational-Excellence-Blog-CTA.png\")
<\/a><\/figure>\n- \n
- What is a Project Management Tool for Advertising Agencies?<\/a><\/li>\n
- What Should You Look for in Advertising Agency Project Management Software?<\/a><\/li>\n
- The 10 Best Project Management Tools for Advertising Agencies to Use in 2024<\/a>\n
- \n
- 1. ClickUp<\/a><\/li>\n
- 2. Monday<\/a><\/li>\n
- 3. Jira<\/a><\/li>\n
- 4. Teamwork<\/a><\/li>\n
- 5. Notion<\/a><\/li>\n
- 6. Asana<\/a><\/li>\n
- 7. Trello<\/a><\/li>\n
- 8. Wrike<\/a><\/li>\n
- 9. Workfront<\/a><\/li>\n
- 10. Productive<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
What is a Project Management Tool for Advertising Agencies?<\/h2>\n
Agency project management software provides a centralized system for managing client projects. This may include an overview of project objectives<\/a> for different initiatives or workflow optimization<\/a> to complete those initiatives.<\/p>\n
Project management tools offer a wide range of features and are an invaluable part of the marketing agency software<\/a> equation. These features include:<\/p>\n
- \n
- Task management for members of your creative team to keep track of their to-do lists and complete things on schedule and to specification<\/li>\n
- Team collaboration features that elevate individual tasks into the more complex projects they relate to<\/li>\n
- Project-level analytics that track the progress of a client\u2019s initiative and provide a larger overview of all the work for that client<\/li>\n
- Workflow automation and management to move work through your marketing or creative agency<\/li>\n
- Resource management to ensure that your creative team and clients spend their time and resources productively<\/li>\n<\/ul>\n
As a result, some of the best agency management software solutions<\/a> focus on project and task management<\/a>.<\/p>\n
Thanks to these key features, project management systems essentially guide the daily and strategic work of marketing agencies and creative agencies.<\/p>\n
What Should You Look for in Advertising Agency Project Management Software?<\/h2>\n
Any system you consider to track and manage your marketing projects<\/a> needs to include basic project management features, such as the ability to assign, track, and manage tasks. But the best agency project management software options share the following key features:<\/p>\n
- \n
- Ease of use: <\/strong>An easy-to-use interface is essential for marketing teams and client onboarding<\/li>\n
- Customizable project templates: <\/strong>Project templates, such as project management<\/a> and advertising campaigns<\/a>, can kick off new initiatives quickly<\/li>\n
- Campaign management features: <\/strong>Project managers will appreciate the ability to improve their marketing campaign management<\/a><\/li>\n
- Customizable workflows: <\/strong>Custom workflows, including content creation workflows<\/a> and everyday task management, can increase efficiency and save time<\/li>\n
- Scalability: <\/strong>As your agency continues to grow, your project management software should be able to grow alongside it to accommodate more work, more clients, and bigger marketing teams<\/li>\n
- Client feedback integration:<\/strong> Project management apps should not only facilitate collaboration internally but also (in a simpler fashion) with your clients<\/li>\n
- Team collaboration features: <\/strong>Collaboration features, including file sharing, direct chat, and messaging, can enhance team productivity<\/li>\n
- Time tracking:<\/strong> The right time tracking feature can help you accurately bill clients for creative projects, improving resource planning and budget management<\/li>\n
- Project analytics: <\/strong>Look for a project management platform that allows you to track project progress and identify efficiencies<\/li>\n<\/ul>\n
The 10 Best Project Management Tools for Advertising Agencies to Use<\/h2>\n
The following list is our selection of the best creative project management software<\/a> you can find, helping you juggle multiple projects as you look to streamline processes<\/a> and drive more business.<\/p>\n
1. ClickUp<\/a><\/h3>\n
\n![\"examples](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/01\/image2.gif\")
ClickUp offers different project views, assignment tools, and automations to make project management easier than ever<\/figcaption><\/figure>\n<\/div>\n Project managing teams<\/a> love ClickUp because of the platform\u2019s customization and flexibility. You can maximize your resource management through time tracking, improve your file sharing with ClickUp Docs<\/a>, and use Gantt charts to improve your project timelines<\/a>.<\/p>\n
With ClickUp, you can optimize every part of your marketing project, including basic task management and to-do lists, complex advertising campaigns, and multi-faceted client relationships.<\/p>\n
ClickUp best features<\/h4>\n
- \n
- Dashboards that allow you to track projects holistically, easing the process of managing multiple projects<\/li>\n
- Advanced time tracking that helps you set estimates and align your work with capacities and client expectations<\/li>\n
- Customizable project templates, such as an agency management template<\/a>, helping you track and optimize every step of the client and project process<\/li>\n
- Advanced views, including Kanban boards, Gantt charts, and calendars, that help you track work and project timelines more effectively<\/li>\n<\/ul>\n
ClickUp limitations<\/h4>\n
- \n
- Some users have noted that the sheer list of key features can make onboarding challenging for users not familiar with project management tools<\/li>\n
- Users on the free plan miss out on some of the platform\u2019s advanced project management features<\/li>\n<\/ul>\n
ClickUp pricing<\/h4>\n
- \n
- Free Forever<\/li>\n
- Unlimited: $7 per month per user<\/li>\n
- Business: $12 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n
- ClickUp AI<\/a>: Available for purchase on all paid plans at the price of $5 per Workspace member and internal guest per month<\/li>\n<\/ul>\n
ClickUp ratings and reviews<\/h4>\n
- \n
- G2: 4.7\/5 (8,900+ reviews)<\/li>\n
- Capterra: 4.6\/5 (3,800+ reviews)<\/li>\n<\/ul>\n
2. Monday<\/h3>\n
\n![\"Example](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Example-of-a-project-management-overview-from-Monday-1400x696.png\")
Via Monday<\/a><\/figcaption><\/figure>\n<\/div>\n It may seem risky to name this web-based project management system after every creative\u2019s least favorite day of the week. But once you delve into it, Monday is a powerful system for project planning, managing marketing projects, and team collaboration that helps marketing teams manage their client relationships and work.<\/p>\n
Monday best features<\/h4>\n
- \n
- Extensive task management features, including task dependencies and automation, to keep complex work moving<\/li>\n
- User permission structure that keeps sensitive client data private without compromising team collaboration<\/li>\n
- Expense tracking attached to projects, making resource planning easier for creative agencies<\/li>\n
- File-sharing capabilities through integrations with Slack, Outlook, and other productivity tools<\/li>\n<\/ul>\n
Monday limitations<\/h4>\n
- \n
- Workflow layouts can be confusing at times, complicating project tracking<\/a> and task management, especially for new users<\/li>\n
- Limited artificial intelligence (AI) capabilities, either within key features or through integrations<\/li>\n<\/ul>\n
Monday pricing<\/h4>\n
- \n
- Free<\/li>\n
- Basic: $8 per month per user<\/li>\n
- Standard: $10 per month per user<\/li>\n
- Pro: $19 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n<\/ul>\n
Monday ratings and reviews<\/h4>\n
- \n
- G2: 4.7\/5 (8,600+ reviews)<\/li>\n
- Capterra: 4.6\/5 (4,200+ reviews)<\/li>\n<\/ul>\n
3. Jira<\/h3>\n
\n![\"An](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/An-example-project-management-timeline-in-Jira-project-management-software-from-Atlassian-1400x801.png\")
Via Jira<\/a><\/figcaption><\/figure>\n<\/div>\n Jira is basically a software development tool, so its key features and resource planning ability revolve around this development process. But this is an excellent tool if your creative agency wants to track the build of a new app or website.<\/p>\n
Jira best features<\/h4>\n
- \n
- User-friendly user interface (UI) that makes project tracking and optimization easy<\/li>\n
- Intuitive Kanban boards, complete with templates, to quickly build development plans and assign appropriate tasks<\/li>\n
- Extensive integrations with most agency project management<\/a> software on this list to manage projects beyond development<\/li>\n
- Integrated team collaboration features that enable real-time chat, file sharing, and group messages<\/li>\n<\/ul>\n
Jira limitations<\/h4>\n
- \n
- It\u2019s not a comprehensive project management tool for any agency work beyond software development<\/li>\n
- The permissions structures can be overly complex, making it more difficult for smaller teams to manage projects<\/li>\n<\/ul>\n
Jira pricing<\/h4>\n
- \n
- Free<\/li>\n
- Standard: $7.75 per month per user<\/li>\n
- Premium: $15.25 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n<\/ul>\n
Jira ratings and reviews<\/h4>\n
- \n
- G2: 4.3\/5 (5,500+ reviews)<\/li>\n
- Capterra: 4.4\/5 (13,000+ reviews)<\/li>\n<\/ul>\n
4. Teamwork<\/h3>\n
\n![\"Tracking](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Tracking-employee-workload-for-better-project-management-in-Teamwork-a-project-management-software-platform-1400x690.png\")
Via Teamwork<\/a><\/figcaption><\/figure>\n<\/div>\n The name might suggest a straightforward collaboration tool, but Teamwork is much more than that. Its agency project management software manages work for multiple clients, so it\u2019s not just about task management. Teamwork is also a resource management software<\/a> due to its ability to do financial reporting and even invite clients for free guest accounts.<\/p>\n
Teamwork best features<\/h4>\n
- \n
- Capacity to build new or customize existing templates to reduce redundancy for project managers working with multiple clients<\/li>\n
- Financial management features, including budgeting, invoicing, and profitability tools, to maximize resource allocation<\/a> and planning<\/li>\n
- Customizable workflows and pre-built templates to ease client onboarding<\/li>\n
- Integrations with other collaboration and marketing software, such as MS Teams, HubSpot, and multiple customer relationship management systems (CRMs)<\/li>\n<\/ul>\n
Teamwork limitations<\/h4>\n
- \n
- When integrations don\u2019t already exist, the application programming interface can be challenging to work through and build connections<\/li>\n
- The internal CRM has limitations. In most cases, agency management will work better through external software<\/li>\n<\/ul>\n
Teamwork pricing<\/h4>\n
- \n
- Free Forever<\/li>\n
- Starter: $5.99 per month per user<\/li>\n
- Deliver: $9.99 per month per user<\/li>\n
- Grow: $19.99 per month per user<\/li>\n
- Scale: contact for pricing<\/li>\n<\/ul>\n
Teamwork ratings and reviews<\/h4>\n
- \n
- G2: 4.4\/5 (1,000+ reviews)<\/li>\n
- Capterra: 4.5\/5 (800+ reviews)<\/li>\n<\/ul>\n
5. Notion<\/h3>\n
\n![\"Project](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Project-dashboard-using-Notions-project-management-software-features-1400x875.png\")
Via Notion<\/a><\/figcaption><\/figure>\n<\/div>\n Promoting itself as a connected workspace rather than a dedicated project management tool, Notion is great for connecting resource and document management with task management and project planning. It takes a team-based approach to the project management process, enhancing team collaboration while offering the key features from the platforms on this list.<\/p>\n
Notion best features<\/h4>\n
- \n
- Integrated wikis that can simplify resource and knowledge management alongside your task management tool<\/li>\n
- Team-based views that separate marketing projects into functional areas while keeping the larger overview<\/li>\n
- Advanced AI capabilities, including copywriting, task automation, and brainstorming prompts<\/li>\n
- Extensive integrations with other tools your agency might need, such as Slack or Jira<\/li>\n<\/ul>\n
Notion limitations<\/h4>\n
- \n
- There\u2019s no integrated time-tracking feature so any time-based project tracking will require an external tool<\/li>\n
- Team-based views can make it difficult to assign tasks outside of the team for some users<\/li>\n<\/ul>\n
Notion pricing<\/h4>\n
- \n
- Free<\/li>\n
- Plus: $8 per month per user<\/li>\n
- Business: $15 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n<\/ul>\n
Notion ratings and reviews<\/h4>\n
- \n
- G2: 4.7\/5 (4,800+ reviews)<\/li>\n
- Capterra: 4.7\/5 (1,900+ reviews)<\/li>\n<\/ul>\n
6. Asana<\/h3>\n
\n![\"Example](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Example-of-using-project-management-software-and-creating-a-brand-campaign-project-map-in-Asana.png\")
Via Asana<\/a><\/figcaption><\/figure>\n<\/div>\n The creators of Asana purposefully designed it to be a broad web-based project management tool. Its features are broad enough that the creative agency, IT, engineering, operations, and strategic planning teams can use the same platforms to manage work, assign tasks, and work better together.<\/p>\n
Asana best features<\/h4>\n
- \n
- Custom views, including Kanban boards, Gantt charts, and timelines, to review and manage your projects from all angles<\/li>\n
- Extensive knowledge base that includes basic project management tips and tutorials on key features<\/li>\n
- Multiple teams and workspaces to keep work for different clients separate<\/li>\n
- Phone and email notifications (along with a fully functional mobile app) that turn Asana into a collaboration tool and keep stakeholders in the loop on every marketing project<\/li>\n<\/ul>\n
Asana limitations<\/h4>\n
- \n
- There aren\u2019t many project templates, so your creative agency will need to build most of its preferred project layouts and flows from scratch<\/li>\n
- Asana is expensive compared to other options on this list, especially when most of its advanced project management features, such as time tracking, are only available on the higher plans<\/li>\n<\/ul>\n
Asana pricing<\/h4>\n
- \n
- Basic: free<\/li>\n
- Premium: $10.99 per month per user<\/li>\n
- Business: $24.99 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n<\/ul>\n
Asana ratings and reviews<\/h4>\n
- \n
- G2: 4.3\/5 (9,400+ reviews)<\/li>\n
- Capterra: 4.5\/5 (12,000+ reviews)<\/li>\n<\/ul>\n
7. Trello<\/h3>\n
\n![\"Example](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Example-of-a-project-management-dashboard-in-Trello-1400x777.png\")
Via Trello<\/a><\/figcaption><\/figure>\n<\/div>\n Trello may not be a dedicated marketing project management software, but it\u2019s a highly respected project management tool. Its mastery of key features, such as customizable views, workflows, and automations, makes it worth considering.<\/p>\n
Trello best features<\/h4>\n
- \n
- Trello board\u2014a platform-specific take on the classic Kanban board<\/a> that has become the gold standard for project overviews in this type of project management software<\/li>\n
- Integration with Jira and other platforms in the larger Atlassian productivity suite of tools<\/li>\n
- Butler\u2014a rule-based system to automate your project and task management and remove repetition for your creative agency<\/li>\n
- Easy to use, so new users and clients can start using it confidently within minutes<\/li>\n<\/ul>\n
Trello limitations<\/h4>\n
- \n
- Agencies or project managers with experience of extensive automation and dependencies may find task management frustrating<\/li>\n
- Somewhat limited key features compared to some of the other tools on this list. For example, it lacks time tracking for your teams<\/li>\n<\/ul>\n
Trello pricing<\/h4>\n
- \n
- Free<\/li>\n
- Standard: $5 per month per user<\/li>\n
- Premium: $10 per month per user<\/li>\n
- Enterprise: $17.50 per month per user<\/li>\n<\/ul>\n
Trello ratings and reviews<\/h4>\n
- \n
- G2: 4.4\/5 (13,000+ reviews)<\/li>\n
- Capterra: 4.5\/5 (22,000+ reviews)<\/li>\n<\/ul>\n
8. Wrike<\/h3>\n
\n![\"Project](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Project-deliverables-dashboard-generated-through-Wrikes-project-management-software-1400x958.png\")
Via Wrike<\/a><\/figcaption><\/figure>\n<\/div>\n When it comes to key features, few alternatives can compete with the marketing project management software Wrike. You\u2019ll find plenty of new features to help you with tasks, such as resource planning and allocation, day-to-day task management, and client collaboration.<\/p>\n
Wrike best features<\/h4>\n
- \n
- Cross-tagging tasks ensures your team\u2019s work accurately represents the larger project management flow<\/li>\n
- Proofing and approval flows make it a true agency project management software with client feedback integrations<\/li>\n
- Workflow intake automation accounts for every marketing project your clients need<\/li>\n
- Advanced time tracking means you always know what your teams are working on and when they might reach capacity<\/li>\n<\/ul>\n
Wrike limitations<\/h4>\n
- \n
- The abundance of features can make onboarding new users on the project management software difficult<\/li>\n
- Sorting views, such as Gantt charts, can be challenging, making it more difficult to keep an overview of your project management<\/li>\n<\/ul>\n
Wrike pricing<\/h4>\n
- \n
- Free<\/li>\n
- Team: $9.80 per month per user<\/li>\n
- Business: $24.80 per month per user<\/li>\n
- Enterprise: contact for pricing<\/li>\n
- Pinnacle: contact for pricing<\/li>\n<\/ul>\n
Wrike ratings and reviews<\/h4>\n
- \n
- G2: 4.2\/5 (3,400+ reviews)<\/li>\n
- Capterra: 4.3\/5 (2,400+ reviews)<\/li>\n<\/ul>\n
9. Workfront<\/h3>\n
\n![\"Creating](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Creating-demo-milestones-in-Adobes-Workfront-project-management-software-1400x381.png\")
Via Adobe<\/a><\/figcaption><\/figure>\n<\/div>\n Workfront, Adobe\u2019s integrated project management software, doesn\u2019t pretend to make things simple. It\u2019s among the more complex tools available. But once you unlock its features, it can become a powerful project management tool for your agency to leverage.<\/p>\n
Workfront best features<\/h4>\n
- \n
- Workfront Goals aligns your agency project management software with agency and client business goals<\/li>\n
- Integrated approval paths and workflows get creative projects to your clients more quickly and efficiently<\/li>\n
- Kanban boards and Gantt charts turn Workfront into an agile project management<\/a> tool<\/li>\n
- Customizable dashboards help project managers keep an overview of each marketing project as well as the larger workload<\/li>\n<\/ul>\n
Workfront limitations<\/h4>\n
- \n
- Sorting in the project management software is only available by due date, limiting your ability to organize tasks<\/li>\n
- According to some users, it can sometimes try to do too much, making project management difficult for some simpler initiatives<\/li>\n<\/ul>\n
Workfront pricing<\/h4>\n
- \n
- Select: contact for pricing<\/li>\n
- Prime: contact for pricing<\/li>\n
- Ultimate: contact for pricing<\/li>\n<\/ul>\n
Workfront ratings and reviews<\/h4>\n
- \n
- G2: 4.1\/5 (900+ reviews)<\/li>\n
- Capterra: 4.4\/5 (1,300+ reviews)<\/li>\n<\/ul>\n
10. Productive<\/h3>\n
- Customizable dashboards help project managers keep an overview of each marketing project as well as the larger workload<\/li>\n<\/ul>\n
- Trello board\u2014a platform-specific take on the classic Kanban board<\/a> that has become the gold standard for project overviews in this type of project management software<\/li>\n
- Integrated team collaboration features that enable real-time chat, file sharing, and group messages<\/li>\n<\/ul>\n
- Limited artificial intelligence (AI) capabilities, either within key features or through integrations<\/li>\n<\/ul>\n
- Workflow layouts can be confusing at times, complicating project tracking<\/a> and task management, especially for new users<\/li>\n
- Advanced views, including Kanban boards, Gantt charts, and calendars, that help you track work and project timelines more effectively<\/li>\n<\/ul>\n
- Customizable project templates: <\/strong>Project templates, such as project management<\/a> and advertising campaigns<\/a>, can kick off new initiatives quickly<\/li>\n
- Ease of use: <\/strong>An easy-to-use interface is essential for marketing teams and client onboarding<\/li>\n
- 2. Monday<\/a><\/li>\n
- What Should You Look for in Advertising Agency Project Management Software?<\/a><\/li>\n
![\"Example](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/Example-of-managing-multiple-projects-in-Productives-project-management-software-1400x808.png\")